About Looking of Fortune

AMX CM 2024

Director
Siwei Zou
Client
AMX
Full Credits
  • Director: Siwei Zou
  • Script/Concept:Siwei Zou
  • Animation Production: Ciao Animation
  • Animation Composition: Siyuan Xie
Learn More
Full Credits
  • Director: Siwei Zou
  • Script/Concept:Siwei Zou
  • Animation Production: Ciao Animation
  • Animation Composition: Siyuan Xie

Information

In collaboration with Amway, we embarked on exploring traditional culture, partnering with Master Ke Wang, a shadow puppetry master from Shaanxi East Road, to create the shadow puppet representation of the fortune dragon. Teaming up with the Xi’an Museum of Ming and Qing Shadow Puppetry Art, we present the short shadow puppetry film “About Looking of Fortune,” starting from historical records to uncover a unique symbol, the fortune dragon, to celebrate the arrival of the Chinese Lunar New Year of the Dragon.

The film narrates the story of “the Fortune Dragon” bringing wealth to the people in ancient times.

Screenshot

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